If you are like most recruiters, there are likely $1,000’s of dollars of easy revenue going out your door each month. Marketing experts tell us that it's 80% easier to get more business from a current (or dormant) client than it is to get new business from a new client. Again, 80% easier.
So, unless you're a glutton for punishment, you need to exploit this opportunity fully. It makes sense to create an exhaustive "warm list" of potential prospects before moving on to cold calls.
Here are some ideas to get you started:
- Make a list of EVERY company that you have a signed agreement with.
- Additionally, who have you done business with in the last five years?
- Have you exhausted each hiring manager with your current clients?
- Any candidates who you used to work with who have since become managers?
- Have you leveraged what you did with one department in order to get business in another?
- Have you leveraged what you did with one location in order to get business in another?
- Any sister companies that you could work with?
Make these people your "VIP" prospects and contact them every 6 weeks...